The Wainwright Bag (2016)
Crafted by Millican – Handmade in the UK, from materials sourced across Britain, The Wainwright bag is a limited edition hiking bag in honour of Alfred Wainwright, the man behind the guidebooks that documented all 214 fells in the The Lake District.
Concept development | Creative Direction | Product Concept Development
All images / Films © Millican 2015–2022
At the heart of this story is the journey; the journey of Wainwright and the journey of the bag from start to finish, interwoven through arresting visuals and storytelling. Capturing that story across the product and campaign material meant bringing in true craftspeople from Illustrators to wordsmith, sympathetic to the way Wainwright himself produced his work. Every detail counted.
From concept, product development, to content and creativity, I took this project from a simple idea to a masterpiece of modern craftsmanship.
Photography: Jim Marsden
Words: Dan Crocket
Illustrations: Daren Newman
Film: Sim Warren
Creative Direction: Jeffrey Bowman